Being into this "communication/advertising/media/branding" world, have made me wonder sometimes, if Im part of an evil machinery, producing meaningless satisfaction and comsumption; but then I find stuff like this, that makes me realize the power of communication and how all the people that is part of this business can use the knowledge, passion, creativity, tecnology, etc, to generate change, with simple actions that make little places, villages, cities, countries or even the world different. So at the end I think we can try to change the world and also enjoy creating a fun and successful campaign that wont change too much in the universe but will make smile a someone...quoting Neil Armstrong with a little modification: Some days will be one small step for a man and some others one giant leap for mankind.
By Memac Ogilvy Label Tunisia
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