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April 27, 2011

Mercedes-Benz. Online Guerrilla

What do you think about this online guerrilla campaign for Mercedes? I think is very clever but isn't it too risky? Until what point it's a healthy competition if you do fake ads of the "rivals"? Anyways I liked it.  I know all is fair in love and war...and now apparently also in advertising. 




By N=5, Amsterdam, The Netherlands.  

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