January 23, 2011

You can remove me, but not the problem.

The objective: create awareness about the children living in the street, make people start to help in order to fix this situation. The ukrainian police, was simply taking the kids outside the city and in this way hiding the problem, but not really giving a solution to it. So, this creative campaign started to be a daily reminder to the society of the homeless children, making the people choose between helping or  putting out of sight a reality. http://www.streetchildren.com.ua/campaign/

By Leo Burnett, Kiev, Ukraine

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