DDB Hong kong people came with this idea to engage brand managers with the brand manual of Lipton tea, for that they created a contest called "lipton millionaire", all started when the managers received an iPod preloaded with all the information and guidelines of the brand, then with a contest that uses all the tools that iPod offers they get the change to win 1million dollars if answer all correctly. This is another good example of how to become daily boring rutines into something exciting for the good of the brand.
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