Continuing with the topic of yesterday's post, "sex sells" here is a case of playboy argentina. Women have always been very important for playboy, without them is impossible to get the men. Playboy always discover the hotest women on the world travelling all around it organizing castings, but this time they did it different in argentina, they took a professional photographer to every house! so any woman was able to have an online photo session and create an online book with her favorites shots, and invite friends to vote for her to be the cover of the magazine. they use tv, radio, and print to communicate this, but the most important media was internet, for example a viral on youtube where a girl was catched by a security camera doing the photo session, that fastly was spread all around, the girls participating used blogs, twitter, and fb to get votes and the data base of playboy grew because people needed to register to be able to vote. they created also the 1st interactive cover of playboy magazine and this model of casting has been applied all over the world since then.
By Grey. Argentina.
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